Nouryon raises the bar with Structure M3 co-surfactant

A global specialty chemicals leader, Nouryon announced the launch of a new biodegradable personal care technology, Structure® M3 co-surfactant, at in-cosmetics Global 2024.

This innovation enhances the functionality and appeal of a wide range of personal care formulations and was developed in response to consumers increasing preference for more natural and milder ingredients.

“At Nouryon, we are committed to driving innovation and setting new standards of excellence in the personal care industry. The launch of this innovative polysaccharide technology marks a significant advancement by providing formulators, cosmetic chemists, and beauty developers with an exceptional ingredient that unlocks new possibilities in product innovation, performance, and sustainability,” said Suzanne Carroll, Senior Vice President of Home and Personal Care at Nouryon.

Mild, sustainable and clean label

Structure® M3 co-surfactant significantly reduces the irritation potential of commonly used surfactant systems, offering customers the optimal balance of mildness, cleansing, and foaming in shampoo, facial cleanser, and body wash formulations. Designed with sustainability in mind, it is available as a waterless, free-flowing powder of high natural content (NOI1 = 85), and it is readily biodegradable (per OECD 301B2). Additionally, it is cold-water processable and compatible with both sulfate- and sulfate-free surfactant systems. Structure® M3 co-surfactant will be showcased in the Innovation Zone at in-cosmetics Global.

“Our product portfolio is designed to address customer demands for transparent, clean label ingredients, aligning with modern consumer preferences for environmentally friendly products,” noted David Freidinger, Vice President, Personal Care & Pharma at Nouryon.

Effective natural alternatives

Structure® M3 co-surfactant is the latest in a series of more natural products introduced by Nouryon for the personal care industry. These include SolAmaze® Natural solution, a biobased, biodegradable, film-former that offers superior water resistance for high SPF emulsion sunscreens; Amaze® Nordic Barley, a certified natural starch that is used to replace synthetic ingredients in skin and hair care products, and Amaze® SP aesthetic modifier, a 100% bio-based polymer that helps formulators to create more natural hairstyle products for consumers.

Innovation spotlight activities at the show

• Formulation Lab: Nouryon showcased customised serum formulations during this session. In partnership with Safic-Alcan, Nouryon guided R&D participants through the preparation of an anti-ageing facial serum with its Amaze® XT styling polymer, Hydrovance® moisturising agent, and Dissolvine® GL-47-S chelating agent.
• Sustainability Zone: Nouryon showcased its sustainable Amaze® Nordic Barley at the Sustainability Zone Theatre.

Nouryon’s products are available in South Africa from IMCD. Click here for more information.