Rimmel London is excited to announce the launch of its Lasting Finish 35h foundation, which is formulated with skin-loving ingredients like hyaluronic acid and niacinamide, and promises long-lasting wear.
Keeping up with the pace of life in the fast lane is one thing. Looking your best from sunrise to sunset – and beyond, is another. But doing both of those things at the same time is a different challenge altogether. Thankfully, Rimmel London is up to the task – its Lasting Finish 35h Foundation answers the call for long-lasting wear, providing full coverage for up to 35 hours. It’s also designed to plump skin and is clinically proven to enhance skin radiance.
Expanding on this is Gabi Sinclair, brand manager at Rimmel South Africa, says that Lasting Finish 35h Foundation is sleep-proof, waterproof, and transfer-resistant.
“Its powerful formula has redefined the future of long-wear makeup, not only providing a solution for on-the-go living but also promoting healthy-looking skin. In a clinical test environment, 86% of users agreed that their skin looked brighter and felt more radiant. Now that’s a telling statistic. This, with the product’s oil-free formula, remains a key consideration for consumers in the SA market and one of the key focuses for Rimmel,” says Sinclair.
A formula aiming for perfection
The secret to the Lasting Finish 35h Foundation lies in the hard-working ingredients contained in the formula. Hyaluronic Acid – the secret agent of the beauty world – supercharges the skin with moisture, plumping it up with a dewy, healthy glow. The formula also contains 2% Niacinamide, a vitamin that improves uneven skin tone, softens fine lines and wrinkles, diminishes dullness, and strengthens the skin’s surface.
Finally, for a power-packed punch, Vitamin E provides antioxidant properties that protect the skin’s barrier against damage from urban and digital aggressors, like air pollution and blue light. When combined, these three main ingredients leave skin feeling brighter and give the foundation its natural-looking, youthful finish.
Additional sun care and clean beauty benefits
One of the beauty industry’s most time-old mantras is ‘SPF,SPF,SPF,’ and Lasting Finish 35h Foundation ticks this box too. Its formulation includes SPF 20, to help protect the skin from harmful UV rays.
Plus, what’s good to know is that the foundation is 100% clean and vegan and, just like all Rimmel London’s products, it’s approved and certified by the global Leaping Bunny cruelty-free programme.
Rimmel London also believes in and celebrates the beauty of diversity and individualism, so Lasting Finish 35h Foundation is truly designed for everyone. It’s available in 34 shades, ranging from #1: Pearl to #700: Ebony, providing for the full spectrum of skin tones from season to season.
“When you live a non-stop lifestyle, you need make-up that doesn’t give up. Look out for the full range in sleek, new-look glass bottles that are topped with an easy-to-use pump and distinctive bright red cap,” Sinclair adds.
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