The countdown has begun for the 24th annual SAAFFI Seminar! Taking place on 19 March 2026 at GIBS, Illovo, Johannesburg, this event will explore how AI, biotechnology and consumer-driven innovation are shaping the future of the flavours and fragrances industry.
The seminar will focus on sustainability, data-informed development and human creativity, offering a comprehensive ‘toolkit’ for industry professionals. The programme will feature international expertise combined with African perspectives, including green chemistry, economics, and AI. Local farmers and entrepreneurs will also contribute to the discussions.
Key highlights include:
- Keynote address: James Maisiri will discuss the intersection of Africa and AI.
- Interactive workshop: A hands-on session with team prizes to encourage collaboration and innovation.
- Networking opportunities: Engage with around 200 professionals from various sectors, including FMCG, academia, consulting, and regulation.
Global insights with African perspectives
SAAFFI’s executive director, Sharon Bolel summed up the event: “The energetic, inspired organising committee has again put together a fantastic programme. It incorporates world-class speakers, an interactive workshop (for which the SAAFFI seminar has become renowned) and brilliant opportunities for expanding one’s network.”
Sponsorship opportunities are available for organisations looking to gain visibility in this dynamic industry. For more information, send an email to events@saaffi.co.za or call 011 786 2585.
Don’t miss this opportunity to be part of a transformative event that combines global insights with local expertise. Visit the event page for more details and highlights from the 2025 seminar.
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