Sel:pH Skincare in SA: Science-backed solutions for skin

Sel:pH, a revolutionary skincare brand, has officially launched in South Africa.

Designed to address common skin concerns caused by imbalanced pH levels, Sel:pH offers a science-backed approach to skincare that restores the skin’s natural pH of 5.5.

Many skincare products on the market are either too alkaline, leading to oiliness, congestion, and acne, or too acidic, causing dryness, irritation, and a weakened skin barrier. Sel:pH’s unique formulations are calibrated to rebalance the skin, optimising its function without the need for aggressive active ingredients.

Why choose Sel:pH Skincare?

Sel:pH skincare is designed to:

• Control excess oil without stripping the skin.
• Reduce acne flare-ups.
• Strengthen the skin barrier.
• Improve hydration retention.
• Support long-term radiance and skin health.

Meet the product range

The Sel:pH range includes:

• A core collection of skincare essentials.
• Three targeted “microdoses” to address specific concerns: hydration, inflammation reduction, and barrier strengthening.
• All products are non-comedogenic, dermatologist-recommended, and free from dyes, nuts, fragrance, parabens, sulfates, and animal testing.

Availability and pricing

Sel:pH products are now available nationwide at Truworths, both online and in store. With prices under R700, Sel:pH offers accessible, high-quality skincare for all.

Science-backed formulations

Developed in New Jersey, USA, by in-house chemists with dermatological support, Sel:pH combines advanced science with a commitment to skin health. By focusing on restoring the skin’s natural pH, Sel:pH provides a gentle yet effective solution for healthier, more resilient skin.