Synesqo launches a breakthrough solution to combat fabric ‘permastink’, delivering superior, long-lasting freshness in laundry products.
Mirapol® Hygiene Boost is an innovative ingredient designed to meet the rising demand for freshness in fabric care. This polymer interacts well with fabric surfaces to prevent the development of persistent odours wash after wash. This phenomenon is commonly known as ‘permastink’.
“Amid the growing trend of freshness claims in laundry products, consumers are increasingly seeking effective solutions against persistent malodours,” says Max Chabert, Home Care Global Marketing Manager at Syensqo. “Many are turning to products like in-wash scent boosters to maintain pleasant odours across wash and wear cycles and to extend fabric life. Mirapol® Hygiene Boost addresses these needs by offering long-lasting malodour control.”
Seamless formulation integration
By preventing odour build-up across multiple washes, Mirapol® Hygiene Boost enhances a wide range of fabric care products, from liquid laundry detergents and fabric softeners to refreshing sprays. Its seamless integration into these formulations allows for enhanced performance without compromising their primary efficiency. Its concentrated liquid form makes it easy to integrate into continuous liquid manufacturing processes.
As Syensqo continues to innovate in the fabric care sector, Mirapol® Hygiene Boost stands as a cutting-edge addition to meet the growing market need for long-lasting freshness and protection against ‘permastink’, reinforcing Syensqo’s commitment to delivering high-performance specialty solutions. Syensqo will be showcasing Mirapol® Hygiene Boost at the SEPAWA Congress in Berlin, Germany, from 16 to 18 October 2024.
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