Vantage at in-cosmetics Global: New Beautiful Empathy concept

Vantage unveils Beautiful Empathy concept and five new ingredients at in-cosmetics Global 2026.

At in-cosmetics Global, taking place from 14 to 16 April in Paris, France, Vantage Personal Care will launch its Beautiful Empathy campaign. Visitors to Stand 3E60 will experience the unveiling of five new cosmetic ingredients and 15 launch-ready formulations, designed to deliver personalised, original and effective beauty solutions.

A phygital approach to beauty

The Beautiful Empathy campaign combines human creativity with AI-driven innovation, offering a phygital approach to beauty. This unique concept focuses on creating personal, original, and memorable products that engage both physically and emotionally. The campaign’s mantra, “Make it Personal,” reflects Vantage’s commitment to delivering tailored beauty solutions.

Featured ingredients and key benefits

Vantage will showcase five innovative ingredients, each designed to meet the demands of modern beauty consumers:

• SCALPHIX™ OX-GUARD: A scalp active clinically proven to increase hair density by 13%. It strengthens the skin barrier for healthier scalp and hair.
• STRATASYNC™ JOJOBA: An upcycled jojoba-derived ferment for well-ageing skin care, particularly for the décolletage.
• AZENOVA™: A patent-pending micronised azelaic acid gel for troubled skin. It offers easy formulation design and flowable properties.
• DISTINCTIVE® MAC: An emollient derived from upcycled macadamia by-products. It provides a luxurious, silicone-like sensorial experience.
• EQUILIBRIUM GREEN™ 7: A 100% natural-origin preservation system, offering a sustainable alternative to synthetic preservatives.

Sustainability and upcycled innovations

Vantage’s new ingredients highlight its commitment to sustainability, featuring upcycled raw materials and natural-origin preservation systems. These innovations align with the growing demand for eco-friendly and high-performance beauty products.

Visit Vantage at in-cosmetics Global

Join the experts from Vantage Personal Care at Stand 3E60 to explore the Beautiful Empathy campaign. You can also experience live demonstrations, and discover how Vantage integrates ideation, design and performance to create next-generation beauty solutions.