At in-cosmetics Global, taking place in Paris, France from 5 to 7 April, Vantage is launching SenseID™. This formulation architecture leverages the full potential of its jojoba derivatives.
Beauty is a sensorial journey, which involves all senses. The sense of touch is at the heart of this experience. The feel of the cream, from pick up to application and after-feel, generates attraction and conveys a sense of efficacy that consumers associate with performance. Ultimately, this sensorial experience is the key to building brand loyalty.
To activate formulations through sensoriality, Vantage has developed SenseID. This new sustainable formulation platform is the result of the company’s pioneering efforts in use of jojoba oil with substantiated clinical efficacy and complete traceability.
As a clean beauty ready formulation platform, SenseID offers unparalleled performance and provides sensorially activated formulations while meeting formulators traceability and ethical sourcing needs. It brings together Vantage’s expertise in jojoba derivatives and formulation design within a cohesive platform, which offers natural and sensorial solutions. These solutions are used to change the sensorial characteristics of formulations to hint at their efficacy, contributing to consumer satisfaction and driving repeat purchases.
Why DW jojoba?
Performing as a functional ingredient, jojoba can be used in a variety of applications including hair, skin, lip and nail care. DW jojoba prioritises sustainability because jojoba cultivation has low water requirements, no pesticides are used and there is no competition with other ecosystems. It is also beneficial to community development and the jojoba supply chain is secured to prevent raw material shortages.
DW jojoba has proven skin regeneration and structure strengthening benefits. It also offers 70% faster wound healing, increases collagen IV by 25% and elastin production by 30%, and it has a positive effect of the microbiome showing a 62% increase in good bacteria.
Visible consumer benefits
Skin care
- perceived efficacy after 15 minutes
- 25% sebum reduction with pore tightening
- 24% increase of skin radiance
- 26% skin elasticity in 14 days
- 80% moisturisation
- improved skin comfort.
Lip care
- 51% immediate lip hydration
- lips are softer and nourished after one week
Hair care
- 26% wet combing work reduction versus D5
- increases hair shine by 108%
- 62% increase in thermal protection
87% of panelists favour a jojoba-based formulation over a commercial benchmark product
Better formulations
Jojoba oil has higher oxidative stability index than most other natural oils, imparting increased stability in a formula. It is supported by five formulation excellence centres for market-ready inspiration.
Formulators can re-create industry benchmarks using a blend of jojoba esters to mimic the sensory profile. They can also generate technical analysis to illustrate formulation efficacy, such as rheology, sheer, visco-elastic properties etc.
According to Vantage, jojoba oil corroborates with consumer perception and it can be repeated across multiple categories.
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