When it comes to male grooming, less is more

If there’s anything the past year has taught us – it is that less is more. For most of us, our world has been reduced to our homes. We’re living, working and exercising in one space, and that space needs to be decluttered if we want to maintain a sense of calm. Does the same rule apply to men’s skincare and grooming?

This may be why minimalism is all the rage, in all aspects of our lives. We’re spring cleaning our homes, wardrobes, desk space, and looking for opportunities to simplify. And, it makes sense, because we really do have too much stuff. Plus, the less you have, the more you can enjoy what you decide to keep.

Can a minimalist approach be effective in male grooming?

“Yes, absolutely,” says Themba Ndlovu, of leading male skin care brand, Clere For Men. “However, just as in all aspects of a minimalist lifestyle, care and consideration are needed when it comes to looking after your skin.”

It’s well known that skin concerns or disorders can affect one’s self-image, relationships and work life, but it’s never too late to develop a skin care routine, no matter how simple.

Working to solve skin concerns, if any, gives consumers some control and helps to build their confidence.

In fact, recent research out of Karlstad University in Sweden found that men, from the ages of 15 to 45, are taking control of their appearance and hygiene and embracing ideas of self-care. Men are buying products to solve skin issues and boost their self-esteem.

Ndlovu offers these three tips to craft a minimalist skin care routine that will achieve optimal results:

1. Wash your skin twice a day – Start and end each day with a clean slate. Just like a minimalist room looks and feels the best when everything is clean and organised, so will your skin when you take a few minutes to remove the dirt and oil.

• Moisturise for protection in the morning – After washing your face in the morning, it’s always a good idea to apply a moisturiser to help protect your skin for the day ahead. Moisture loss is one of the most common signs of ageing. As you get older, your skin loses its ability to retain water giving it a wrinkled, worn out appearance. A moisturiser like Clere For Men will help hydrate, soothe, and rejuvenate your skin for up to 48 hours, this way you’ll look and feel good.

• Moisturise for restoration in the evening – You’ll need to hydrate your skin again in the evening after a shower or bath. A nourishing product that promotes hydration is ideal.