10 Drunk Elephant products worthy of your skin care routine

Skin care’s most famous elephant, Drunk Elephant was launched on the South African market in November, via an authorised distributor The Beauty Bag South Africa.

Considered one of the pioneering ‘clean-clinical’ brands on the market, the skin care brand’s commitment to creating effective, cruelty-free and vegan skin care products has advocated ingredient transparency in the industry. Drunk Elephant is also known for its playful packaging with iconic pops of neon.

The highly anticipated launch of Drunk elephant on the South African market marks a milestone for The Beauty Bag South Africa, which represents a diverse portfolio of prestigious international beauty brands. 

Hero products in the range

1. Drunk Elephant T.L.C. Sukari Babyfacial is a pro-quality AHA/BHA ‘facial’ that resurfaces to reveal greater clarity, improved skin texture and tone as well as a more youthful-looking radiance. 
2. Drunk Elephant Beste No. 9 Jelly Cleanser is an innovative jelly cleanser that removes all traces of makeup, excess oil, pollution and any other grime built up during the day. 
3. Drunk Elephant C-Firma Fresh Day Serum is a potent 15% vitamin C day serum packed with antioxidants, nutrients and fruit enzymes to visibly firm, brighten and improve the signs of photo-ageing. 
4. Drunk Elephant B-Hydra Intensive Hydration Serum provides thirsty skin with a cool drink of water. This ultra-hydrating serum replenishes the complexion and improves the look of skin tone and texture. 
5. Drunk Elephant Protini Powerpeptide Resurf Serum combines skin-fortifying signal peptides, growth factors and amino acids with lactic acid for a dramatic improvement in the appearance of skin’s texture, tone, radiance and bounce. 
6. Drunk Elephant T.L.C. Framboos Glycolic Night Serum is a high-tech AHA/BHA gel that resurfaces dull, congested skin by gently lifting away dead skin cells and dramatically improving the appearance of skin’s tone and texture, fine lines, wrinkles and pores. 
7. Drunk Elephant C-Tango Multivitamin Eye Cream features a brightening combination of eight peptides, five forms of vitamin C and cucumber extract for firmer, stronger-looking skin around the eye area. 
8. Drunk Elephant Lala Retro Whipped Cream is a multifaceted rescue cream that provides replenishing barrier support. It reinforces skin’s acid mantle and defends against the effects of everyday stressors. 
9. Drunk Elephant Virgin Marula Luxury Facial Oil is rich in critical antioxidants, omegas 6 and 9, and marula in its purest form. The oil nourishes and balances while restoring a youthful glow. 
10. Drunk Elephant Umbra Sheer Physical Daily Defense SPF 30 is a sheer physical sunscreen that delivers broad-spectrum UVA/UVB protection and helps aid in the prevention of free radical and oxidative damage.

Clean beauty brand philosophy 

Since its launch in 2012, Drunk Elephant has garnered cult beauty status for its range of skin care products that are free of ‘suspicious’ ingredients. Termed the ‘suspicious six’ by founder Tiffany Masterson – a busy mother-turned-beauty entrepreneur – she began formulating products without any essential oils, drying alcohols, silicones, chemical sunscreens and fragrances, dyes and sodium lauryl sulphate (SLS). What her products do contain are the likes of topical acids and African marula oil, which an old story says can make elephants drunk. 

Drunk Elephant products are now available for purchase from The Beauty Bag’s website and Superbalist.